💌For parents, by parents

Hold onto every memory.

A private, joyful place to share your kid's life with the people who love them most. The scrapbook makes itself. The internet never sees it.

Milestones
Highlights
Sparks
Us
Your child
Why Musube

Three reasons it belongs on your home screen.

Reason one

These are your kids. Not a feed.

The first steps. The kindergarten bedhead. The face she pulls when she thinks no one's looking. None of it belongs in an algorithm, on a billboard, or in a stranger's training set. With Musube, the only people who ever see them are the people that care.

No ads. Ever.
End-to-end private
Never trains AI
Export anytime
Reason two

You want to remember it all. We make sure you do.

You meant to make the photo book. You did. Three Decembers in a row. With Musube, you don't have to. You'll share thousands of moments over the years. The scrapbook saves the few hundred that mattered most — the ones your family hearted, laughed at, cried over.

March 2026
12 pages
"The week she taught herself to whistle. Loud, off-key, all day."
Reason three

Grandma gets every day. Cousins get the milestones.

The grandparents want the daily delight. The cousins want the big stuff. Old friends want the once-a-year highlights. With circles, you share each moment exactly once — and the right people see exactly what you'd want them to.

How it works

Three tiny steps. Then it's part of life.

1

Build your circles.

The people who matter, sorted by who wants the everyday and who wants the headlines.

2

Send in one tap.

Snap, write a line, pick the circle. Grandma gets a notification. The internet gets nothing.

3

Relive the special moments.

Years from now, the scrapbook will already be waiting. You'll cry. In a good way.

What you'll see

For the moments worth holding onto.

Circles

For your inner circle. Not the algorithm.

You decide who lives in each ring. The everyday goes to the people who'd cry not to see it. The milestones reach further. Nothing ever lands in the wrong inbox.

UsSparksHighlightsMilestones
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Circles

Sparks

Little wins, funny faces, and everyday magic.

3 active
Eleanor
Grandma
George
Grandpa
Maya
Aunt
Family
Moments
Share
Musube
Settings
Scrapbook

The scrapbook you keep meaning to make.

Every photo you share becomes a page-in-waiting. Swipe right to keep. Swipe left to skip. The scrapbook quietly builds while you live the year.

One-swipe keepMonthly chaptersPrint-ready
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Musube
AllMia
The moments that stood out — saved for you.
Mia at the lake
❤️ 12Kept
The whole couch, Sunday
❤️ 9Kept
Pajama morning
❤️ 8Kept
Family
Moments
Share
Musube
Settings
Reactions

Hearts, laughs, and happy tears.

Hearts from her dad. Laughs from grandma. The little tear from her best friend who lives across the country. Reactions aren't likes — they're how the most loved moments rise to the top of the scrapbook, on their own.

HeartsLaughsHappy tears
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Moments
AllMia
Mia2 days ago
Mia jumped in the lake — fully clothed!
Sparks
❤️ 7 😂 4 🥲 2 🥳 1 3
Family
Moments
Share
Musube
Settings
Gift planning

No more "what do they like now?"

Their interests change every six weeks. Musube quietly keeps track — and when a birthday or holiday is close, it gently suggests what would actually light them up.

Interest trackingGentle remindersNo duplicates
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COMING SOON

Three gifts to plan.

Mia turns 5
in 18 days
Currently obsessed with: dinosaurs, the colour green
May 23
Leo · holidays
in 7 weeks
Loves: anything with wheels, drawing
Dec 25
Noah turns 2
in 11 weeks
Has shown interest in: blocks, soft books
Aug 14
Yours, always

Take it all with you. Whenever.

Print the scrapbook. Download every photo. Walk away with the whole archive in one folder. Musube is a home for your child's life — not a hostage situation.

Full exportPrint-ready booksDelete forever
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EXPORT

Yours to keep.

Everything you've ever shared, packaged in one download. Originals included.

Photos & videos2,847 files
Scrapbook pages38 chapters
Captions & notesincluded
Reactionsincluded
Our promise

Built for parents who read the fine print.

Your child's life isn't a product. Here's exactly what touches our servers, and what never does.

結び
The name

Musube (結び) is the Japanese word for the creative force that binds all things. It's also the root of the words for son and daughter — your children, the binding made real.

Why not just…

The other places you could put your kid's whole life.

Instagram / FB
Group chat
Musube
Who sees it
Anyone the algorithm decides
Whoever's in the chat (and their screenshots)
Only the people in the circle you chose
Becomes an album
No — it scrolls into the void
No — buried in 8,000 messages
Yes — quietly, every month
Ads & tracking
Yes, that's the business
Whatever the platform decides
None. Ever.
You own the data
Technically, in a 60-page ToS
Sort of, until you change phones
Always. Export with one tap.
Pricing

Free for the moments. Plus for the years.

The everyday is free, forever. Musube+ is for the parts that take real work behind the scenes — the print-ready scrapbook, the gift planning, all your kids in one place.

Free
Everything that makes Musube worth opening.
$0forever
  • All 4 circles — Us, Sparks, Highlights, Milestones
  • Unlimited photo sharing within your circles
  • Reactions from your family
  • Auto-curated monthly scrapbook (last 3 months)
  • Full export, any time
  • One child profile
Musube+
The whole album. The whole family.
$6.99/ month$49/yr · $249 lifetime
  • Everything in Free
  • Multiple children, organised together
  • Full scrapbook history — every year, forever
  • Print-ready hardcover books (one shipped per year included)
  • Gift planning & family coordination
  • Custom circles you create yourself

Pricing locks at sign-up. Lifetime is one payment, all Musube+ features forever.

Questions

The honest answers.

We're letting parents in slowly through 2026. Request access and you'll join the next wave — usually within a few weeks.
Circles are your sharing groups, sorted by how often each person wants updates. Us is just you and your partner — the unfiltered everyday. Sparks is for the people who want every moment as it happens. Highlights is for the people who want the bigger ones. Milestones is for the major-announcements-only crowd. You decide who lives in each.
Instagram is built to be seen by anyone. Musube is built to be seen by exactly the people you chose. No public profiles, no algorithm, no ads, no strangers.
It starts that way. The difference is that everything you share quietly becomes a scrapbook.
Correct. Your photos, captions, and reactions are never used to train any model.
You take everything with you. One tap exports your full archive as a folder you own.
iOS first. Android is on the roadmap once the iOS app is mature.
From the App Store, same as any subscription. You keep the free version forever.
Request access

The years go fast. Hold them.

Be one of the first parents inside. Free to join, always.

We'll only email when there's news worth your inbox.